About Us

The Story Behind Anushka Jain Jewellery

Founded in 2020 by the visionary designer Anushka Jain at just 19 years old, Anushka Jain Jewellery (AJJ) emerged as a beacon of creativity and resilience during the challenging times of the COVID-19 pandemic. Starting her journey alone, Anushka turned adversity into opportunity, transforming her lifelong passion for jewelry into a thriving business. Today, AJJ boasts a dedicated team of 15 talented members, all united in the pursuit of excellence and innovation.

Growing up in a family of jewelers, Anushka was immersed in the art of jewelry-making from an early age. With a clear vision and unwavering determination, she began attending jewelry shows in Hong Kong and gained invaluable experience working alongside her father in the family business. Anushka recognized a gap in the market for lightweight, everyday jewelry that combines elegance and functionality. Inspired to offer a solution, she launched AJJ, specializing in aesthetic and minimalist designs crafted from sterling silver and gold.

Anushka Jain Jewellery has quickly gained recognition and has been featured in prestigious publications such as Vogue, Femina, Grazia, Times of India, GQ, Filmfare, Mid-Day, and Fortune. This success story not only showcases the brand's dedication to quality and style but also serves as an inspiration to young entrepreneurs, particularly women, who aspire to carve their own paths in the world.

A Message from Anushka Jain

“To all the young minds out there: Never give up on your dreams, and avoid comparing your journey to others. Just like the sun and the moon shine at their own times, each of us has a unique path to follow. Embrace your individuality, trust your instincts, and let your light shine!”

At Anushka Jain Jewellery, we believe in empowering our customers with pieces that reflect their unique style and personality. Join us on this journey, and discover the beauty of everyday elegance.