Anushka's passion for jewelry began early on. After completing her schooling and college, she found herself immersed in the world of fashion and design, attending shows with her father, who introduced her to the industry. This exposure laid the foundation for her future endeavors.

During the lockdown in 2020, Anushka took a bold step and launched Anushka Jain Jewellery (AJJ). It was a humble start, with Anushka as the sole worker, tirelessly handling every aspect of the business for the first six months. Her dedication and commitment paved the way for what AJJ is today.

AJJ quickly started gaining attention and was featured in Vogue and Femina, cementing its presence in the fashion world. The brand's minimalist approach resonated with many, leading to collaborations, including a notable one with Sakshi Shivdasani.

AJJ's journey has been marked by milestones. Anushka was awarded the Best Minimal Jewellery Award by the Governor of Rajasthan, a significant recognition for her elegant and understated designs. As the brand grew, the AJJ family expanded too, welcoming new team members who shared the vision of crafting high-quality, accessible jewellery.

Anushka's dedication not only grew the brand but also made her the face of a magazine, further showcasing her influence in the industry.

Anushka’s efforts were recognized when she was awarded the Changemakers Award for her outstanding performance in the jewelry sector, inspiring many young entrepreneurs to follow their passions.

Her journey hasn't just been about jewelry; it has been about sharing experiences and inspiring others. Anushka has attended panel discussions and podcasts, engaging in conversations about entrepreneurship, jewelry design, and growth.

Today, Anushka Jain Jewellery is a brand on the rise, growing stronger every day and continuously evolving to bring unique and meaningful pieces to its customers. Anushka's journey is a testament to perseverance, creativity, and the relentless pursuit of dreams.