Founder. Dreamer. Designer.

Meet Anushka Jain

I started Anushka Jain Jewellery at 19 — with no big team, no investors and zero industry backing. Just a table, a sketchbook and a belief: that jewellery should feel like you. Real. Personal. Uncomplicated.

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Anushka Jain, founder of Anushka Jain Jewellery

19When I started AJJ
2019Founded in Jaipur
MSMENational award winner
ThousandsWearing AJJ across India

When it all started

The journey

From designing my first pieces late at night to running a full-fledged brand, the journey has been anything but easy. I’ve faced scepticism, sleepless nights and the pressure of being young in an old industry. But I showed up — every day — with vision and grit.

Today, AJJ is worn by thousands across India, known for its honesty, heart and minimalist soul. Every collection reflects my own growth.

Every customer becomes part of a story I never want to stop telling.

From passion to purpose

No dream is too early

This brand began with curiosity — but grew with intention. What started as a love for jewellery turned into a journey of self-discovery, resilience and purpose.

Every design you see is rooted in a moment, a lesson, or a dream I once had.

No dream is too early, and no voice too small.

Anushka’s letter

Jewellery is more than an accessory — it’s identity. It should speak for you when you walk into a room, and comfort you when you’re alone.
I’m still learning, growing and evolving. None of this would be possible without you, our AJJ family. Thank you for choosing to wear your story through mine.

Anushka JainFounder

In the press