Founder's Journey
Founder. Dreamer. Designer. Just getting started.
Meet Anushka Jain
I started Anushka Jain Jewellery at 19 — with no big team, no investors, and zero industry backing. Just a table, a sketchbook, and a belief: that jewellery should feel likeyou. Real. Personal. Uncomplicated.
When it all started
The Journey:
From designing my first pieces late at night to now running a full-fledged brand, the journey has been anything but easy. I’ve faced skepticism, sleepless nights, and the pressure of being young in an old industry. But I showed up — every day — with vision and grit.
Today, AJJ is worn by thousands across India, known for its honesty, heart, and minimalist soul. Every collection is a reflection of my personal growth, and every customer becomes a part of the story I never want to stop telling.
ANUSHKA'S LETTER
AJJ IS MORE THAN JUST A BRAND
🫶 What I Believe
Jewellery is more than an accessory — it’s identity. It should speak for you when you walk into a room and comfort you when you're alone. My mission is to create pieces that aren't trend-based, but timeless — ones you'll wear on your best days, and your everyday.
🤍 Gratitude
I’m 23 today, and still learning, growing, evolving. But none of this would be possible without you — our AJJ family. Thank you for choosing to wear your story through mine.
🌸 From Passion to Purpose
This brand began with curiosity — but grew with intention. What started as a love for jewellery turned into a journey of self-discovery, resilience, and purpose. Every design you see is rooted in a moment, a lesson, or a dream I once had. AJJ isn’t just a brand — it’s a reminder that no dream is too early, and no voice too small.
MEDIA PRESCENCE
Bridging fashion & investment
The retail jeweller
Redefining the concept of affordable luxury, Anushka Jain Jewellery is turning sterling silver into a wearable investment. Founder Anushka Jain discusses with The Retail Jeweller how the brand is
reshaping the market with trend-driven designs, leveraging social media influence, and expanding its reach through major e-commerce platforms.....
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After defying all odds, Anushka Jain Jewellery makes it to one of the leading Indian brands
India Today
The current generation is smart to have innovations across every field. As the digital era expands, it has opened doors of opportunities for many people. In this dynamic world, youngsters are making the most of it through digital media. Getting into the....
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Make your loved ones feel special by gifting personalized accessories from Anushka Jain Jewellery
Fortune
Agree or not, jewellery brings sheer joy and sparkle to everyone’s life. Be it any look, different types of jewellery accessories add a pinch of glitter to complete the look. When it is a personalized piece, expect it to be filled with emotions and love. One such emerging name in the market is Anushka Jain Jewellery...
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Anushka Jain Jewellery wins the National MSME Award for Best Minimal Jewellery
EDTIMES
Jewellery is certainly one of the best gifts that can be given to a woman, obviously who doesn’t like to look elegant and graceful! However, the biggest problem is that majority of brands offer jewelry for special occasions such as marriage, engagement, anniversary, etc. so there are not many optionsavailable if someone...
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